Ad And Ego Essays - Jean Kilbourne, Freudian Psychology, Sut Jhally

Ad And Ego The Ad and the Ego Students will never look at an ad the same way again after screening The Ad and the Ego, the first comprehensive examination of advertising and our culture of consumption. The film artfully intercuts clips from hundreds of familiar television ads with insights from Stuart Ewen, Jean Kilbourne, Richard Pollay, Sut Jhally, Bernard McGrane and other noted critics, performing a cultural psychoanalysis of late 20th century America and its principal inhabitants, Consumer Man and Woman. The Ad and the Ego depicts how the market economy has metastasized until today commercialism invades the most intimate aspects of our lives. The average American is exposed to 1500 ads a day. But, like the air we breathe, we pay advertising little attention preferring to believe we're impervious to it. Scholars point out that advertising's constant stream of messages forms the neural network of a consumer society integrating individual psychology, mass culture and commodity production. As the film progresses, we begin to perceive how ads for Nike, Calvin Klein, Oil of Olay, and Suzuki are selling more than products. As Jean Kilbourne argues, they sell us values, concepts of love and sexuality, romance and success, a sense of identity, above all, what is normal. Leading media critics demonstrate how living in an advertisement infused environment creates a psychology of need, massaging our anxieties, doubts, and discontents, creating a boundless hunger for more things. One message you'll never hear in an ad, sociologist Bernard McGrane observes, is You're OK. The Ad and the Ego traces advertising's development from its largely descriptive 19th century origins through today's ads which eschew rational arguments for symbols and imagery playing directly to our emotions. Sut Jhally describes ads as the dream life of our culture and explains the persuasive techniques they use to invest commodities with powerful properties magically able to transform the mundane lives of their purchasers. The Ad and the Ego goes on to demonstrate the link between our debased public discourse and a culture which defines freedom as consumer choice rather than civic deliberation. It analyzes the selling of political beliefs to demonstrate how citizenship has increasingly been replaced by spectatorship, civil society by consumer culture. The Ad and the Ego makes the critical connections between the rise of consumerism, environmental degradation and our blind commitment to economic growth at any cost. This pathbreaking new film will help students of communications, sociology, psychology, marketing and business ethics better understand the central role of advertising in our society and our psyches. Sociology Essays

Best Deicer Types and How to Use

Best Deicer Types and How to Use The best deicer is the non-chemical backbreaking solution... the snow shovel. However, proper use of a chemical deicer can ease your battle with snow and ice. Note that I said proper use since a big issue with deicers is that they are used incorrectly. You want to use the minimum amount of product needed to loosen the snow or ice and then remove it with a shovel or plow, not cover the surface with deicer and wait for the salt to completely melt the snow or ice. Which product you use depends on your specific needs. Back in ye olden days, regular salt or sodium chloride was the usual choice for deicing roads and sidewalks. Now there are several deicer options, so you can choose the best deicer for your situation. The Transportation Research Board offers a tool to help you compare 42 deicer options based on price, environmental impact, temperature limit for melting snow or ice, and the infrastructure needed to use the product. For personal home or business use, youll probably see only a few different products on the market, so heres a summary of some of the pros and cons of the common deicers: Sodium chloride (rock salt or halite) Sodium chloride is inexpensive and helps keep moisture from accumulating on roads and walkways, but it is not an effective deicer at low temperatures [only good down to -9Â °C (15Â °F)], damages concrete, poisons the soil, and can kill plants and harm pets. Calcium chloride Calcium chloride works at very low temperatures and isnt as damaging to the soil and vegetation as sodium chloride, though it costs a bit more and may damage concrete. Calcium chloride attracts moisture, so it wont keep surfaces as dry as many other products. On the other hand, attracting moisture can be a good quality since calcium chloride releases heat when it reacts with water, so it can melt snow and ice on contact. All deicers must be in solution (liquid) in order to start working; calcium chloride can attract its own solvent. Magnesium chloride can do this too, though it isnt used as commonly as a deicer. Safe Paw This is an amide/glycol mixture rather than a salt. It is supposed to be safer for plants and pets than salt-based deicers, though I dont know much about it otherwise, except that it is more expensive than salt. Potassium chloride Potassium chloride doesnt work at extremely low temperatures and may cost a little more than sodium chloride, but it is relatively kind to vegetation and concrete. Corn-based products These products (e.g., Safe Walk) contain chlorides and work in very low temperatures, yet are supposed to be safe for yards and pets. They are expensive. CMA or calcium magnesium acetate CMA is safe for concrete and plants, but it is only good down to the same temperature as sodium chloride. CMA is better at preventing water from re-freezing than at melting snow and ice. CMA tends to leave a slush, which may be undesirable for sidewalks or driveways. Deicer Summary As you would imagine, calcium chloride is a popular low-temperature deicer. Potassium chloride is a popular warmer-winter choice. Many deicers are mixtures of different salts so that you get some of the advantages and disadvantages of each chemical.

Women in the family in Saudi Arabia Research Paper

Women in the family in Saudi Arabia - Research Paper Example To determine the situation of women in Saudi Arabia one has to analyze these factors first. This paper aims at understanding the role and position women are given in the Saudi society. It will examine the culturally defined position of women in the family, marriage, health, education, religion, politics and the economy. Saudi Arabia is a big nation covering almost the entire Arabian Peninsula. The kingdom dwarfs neighboring countries like Kuwait, Iraq, Yemen, United Arab Emirates, Qatar, Oman, and Jordan. Thanks to its vast oil deposits, the country is cash rich with modern cities, advanced technologies, and sleek homes. However, the Saudi Arabia’s culture and beliefs are strongly influenced by the Islamic religion. Members of its society learn the various traditional and cultural values from their families and schools at a young age. The kingdom takes religious functions and calendar very seriously. The highlights of the nation’s calendar are the Ramadan and the national holidays that come after it (Zuhur 345). The Saudi Arabian way of life is also hugely influenced by the old age Arabic traditions. They include the values of hospitality and generosity that every family offers to friends, strangers, and family. Religion and the tradition Arabic culture determine the position of women in the Saudi Arabian society. Women in the Saudi are viewed as inferior to men. The rules that govern their general behavior show their inferiority. For example, women in the nation regardless of marital status or age are required to be in the company of a male guardian when they leave their home and they are not permitted to drive. It is evident that the culture and the Islamic religion of the Saudi Arabian people determine how various institutions of the society are structured and the role women paly in those institutions. The Saudi family and marriage system is also significantly influenced by the country’s culture and traditions. Traditionally, marriage

The Apology Essay Example | Topics and Well Written Essays - 500 words - 1

The Apology - Essay Example 33. This paper evaluates Socrates’s reaction. An important philosophical issue raised here is whether the teachers can charge the students for their service of transferring knowledge to them?, because charging students for teaching them was one of the accusations made on Socrates. 34. Another philosophical issue is that if only the believers who consider their wisdom worth nothing are wise, then how do atheists compare with the believers who think that they are wise? Finally, if an individual is an expert in a field, can he be considered wise even if he has no expertise in other fields at all? According to Socrates, there is nothing wrong with a teacher taking money for passing knowledge onto the students. 34. Socrates has drawn upon the examples of numerous philosophers and educationalists like the Gorgias of Leontium who were paid teachers. 34. According to Socrates, atheists and believers who think that their wisdom is worthy belong to the same category of unwise people. 36. It is not about the presence or lack of belief in gods as gods are out of the equation. Socrates does not consider an individual who is expert in a specific field but not in others wise. 37. Socrates’s reaction seems to be based on a self concocted story. It seems like a joke that an oracle declared Socrates as the wisest person on Earth. Socrates might not have found them but we know many people who underestimate their knowledge even when they know much more than others do. Secondly, belief in Socrates’s story necessitates an assumption that Socrates was a know-it-all kind of person. Probably the poets had made the correct interpretations and explanations of their poetry but Socrates was too naà ¯ve to understand that depth and in turn, declared that the poets did not understand their own poetry. Although I do not quite believe in the story Socrates narrates in his defense, yet I support

Oligopoly in the Beer Industry Essay Example | Topics and Well Written Essays - 1000 words

Oligopoly in the Beer Industry - Essay Example The U.S. beer industry is dominated by three major brewers: Anheuser-Busch, the makers of Budweiser and Michelob, SAB Miller, and Morson Coors. These three account for over 80% of total beer production and are large breweries with annual shipments of over 15 million barrels (31 gallons per barrel) nationwide and abroad. Most of these breweries are located in Texas, Colorado, Wisconsin, and New York State (Tremblay and Tremblay, 2005). Regional breweries produce between 15,000 and 15 million barrels a year, with brews distributed in specific regions. Most regional breweries are privately held such as Pabst and Latrobe. Regional breweries account for approximately 15% of total U.S. beer shipments. Most of these breweries are located in Pennsylvania, Oregon, Wisconsin, and California (Goldammer, 2005). At the bottom of the industry pyramid are microbreweries and brewpubs, "craft brewers" that produce specialty niche products. They ship less than 15,000 barrels of beer each year and began growing in numbers in the late 1970s. Brewpubs are restaurant-breweries that sell its beer on-premise, a common practice of European producers, and rarely exceed 5,000 barrels in annual output (Goldammer, 2005). The industry is highly compet... These were developed after the "price wars" in the last three decades, giving consumers the impression of choice in price, taste, and image, and giving microbreweries and importers the opportunity to enter the market in the 1990s (Tremblay and Tremblay, 2005). Other factors, such as the growing size of the Hispanic market, an expanding economy, consumer interest in higher-priced beers, and the wave of market consolidation where the large breweries began buying regional and small breweries led to industry growth. However, sales in recent years have remained flat (Anheuser-Busch grew by only 0.7% in 2005) due to the health effects of beer and competition from beverages such as wine seen to be healthier. Characteristic of the competition is the recent decision by InBev (of Belgium) to sell regional brewer Rolling Rock to Anheuser-Busch (U.S.) and of SAB (South Africa) to buy Miller in 2002. InBev's decision was made after realizing that though it is the biggest brewer in the world - it bottles premium brands Beck's and Stella Artois - it prefers not to compete with Anheuser-Busch in the locally-brewed segment, limiting itself instead to selling its high margin, imported premium brands (Hannaford, 2006). The U.S. beer market is therefore full of breweries of all sizes, all with a domestic and some even with an international presence, and foreign brands making inroads into the higher margin specialty brands where the larger, more established brewers are competing with small regional and microbreweries and brewpubs. The nature of the competition, however, is such that larger breweries, which include InBev and SAB which established its presence through its purchase of Miller, can resort

Mission And Vision Of Etihad Airways Tourism Essay

Mission And Vision Of Etihad Airways Tourism Essay 1.  Ã‚  Ã‚  Ã‚   Identify the Mission and Vision of Etihad Airways. The national flag carrier of the UAE, Etihad Airways and its journey so far since its inception in 2003 have come a long way to exudes in class, quality and ample hospitality which were crucial for the airliner to create a competitive edge in the industry at large and in the market often known for its competitive environment. However, the bigger challenge is staying at the top and progressing further in such volatile market environment. Taking a tour of the company website (www.etihadairways.com) we come to the knowledge that Etihad and its services in the industry is at par with world class expectations. Hence it will be proper if we analyze all the relevant factors of the structural process of the company and how it functions day in and day out in setting a road map for itself to be recognized as one of the fastest growing national flag carrier of the UAE, and a competitor in the industry. And the following discussion relates to each aspect the macro-economics analysis, PESTLE concepts, and SWOT analysis. Mission and Vision of Etihad Airways Before we attempt to identify the vision and mission of Etihad airlines, it will be proper to relate on Etihad story and its making. In that essence, the corporate communication from the airliner part describes how in particular the airline is different from the maddening crowd. In addition to put pleasure back into flying is also one of the airliner motto and narrative of an account of their cultural aspects. (Etihadairways, 2010) We can further add that the vision of Etihad airline is also closely linked to its Arabian heritage in particular. Take for instance the corporate communication in that regard, which states that reflecting the national identity of the country and its Arabian heritage and hospitality is one dominant factor, where cultured approaches to hospitality, apart from considerate, generous and warm hospitality are at the roots of Etihad cultural blend. The vision of the airline is also to become one of the global airliners that exude a truly 21st century, where challenges, and changing environment, plus an engaging vision to break the convention, (Etihad, 2010) constitutes its deep rooted vision. Thus, Etihad Airways mission like any considerate corporate is to give a refreshing welcoming to their guest, where travel should be safe and secure in an environment that is friendly, and where global standards in both terms is practiced, be it hospitality or in the technical aspects in assuring a safe journey for its guests. (Etihad, 2010) 2.  Ã‚  Ã‚  Ã‚   How is the Macro-Environment of Etihad Airways in UAE? Analyze the influences of the PESTLE variables in the decision making. Macro-Environment of Etihad Airways in UAE In economic terms, macro-environment relates to factors that are uncontrollable and that which are fluctuating. Thus, in macro-economics sense, and when it concerns businesses, macro-level criteria includes objectively based variables and factors such as social, cultural, technological and the likes of political forces, languages, religion geography, economics blocs, (Mooij, 2004, p. 55) etc, which plays a significant role in deciding organizational comparative management in a global economy. Hence, it is no different when it concerns Etihad as well in that regard, given that market forces at times plays a crucial role in deciding the company strategies and its management, where the understanding of convergence and divergence at the macro-level is very important (Mooij, 2004, p. 56) especially for airliner that face a competitive environment in the global industry. Nonetheless, to be more precise in reflecting the macro-environment of Etihad Airways, news reports gives thumbs up for the Etihad in terms of macro-environment factorial aspects, given that the airline recently extended its market cap and global networks, where an agreement was singed with Yemen airways. (Karam, 2008)Hence in economic sense, the agreement with Yemen airlines will gives Etihad customers a higher hand in the two way travel and in the meantime it will also gives Yemen Airways customer an access to Etihad airways networks, say CEO of the company, James Hogan. (Karam, 2008) In such respect to the development of the macro-environment factors, it appears that Ethiad is very well placed in terms of its competitiveness. And the first quarter growth for the financial years ending 2010, Etihad reported a 25.4% jump in its growth, which as per industry wise comparison is way above, due to factors such as the increase in numbers of seats in Etihad, which is one crucial investment that decided the airline fate accordingly. (BIStaffReporter, 2010) Thus, the above news report is one good example to reflect the macro-environment of Etihad airways in UAE, and a fact that Etihad stood the test of time in macro-economic sense. Influences of the PESTLE variables in the decision making In the case of Etihad, it is assumed that decision making is also at the roots of management imbroglio. However, what surprises us is the fact that Etihad in all instances involving its strategies have come out with flying colors and success. That makes it curious to reflect on how the PESTLE variables influence decision making at Etihad. But what is a PESTLE variable? Understood in simple terms, PESTLE variable or PESTLE analysis of macro-environment reflect the macro economic concepts such as the one discussed above. In addition taxes, new laws and the likes of governmental policies etc, also influences firms decision making. (OxfordUniversityPress, 2007) Hence, A PESTEL variable constitutes the factors that are relevant to influence decision making. It can take the form of Political, Economic, Social, Technological, Environmental and finally Legal factors which defines the environment of a company. (OxfordUniversityPress, 2007) Laying emphasis to this notion, we can drive home the facts that Etihad Airways is in line with respecting all the environmental regulation while conducting business. The partnership with Masdar signed in 2009 is one crucial factor on the environmental front and decision reached in that regard. (EtihadAirways1, 2010) On the political factors, Etihad is known be compliant with local and foreign policy makers, be it in US, UK and in UAE. Moreover, on the legal factors, its influences are paramount concerning Etihad management. Moreover, technological and social aspects also take centre stage in influencing decision at Etihad, and the following SWOT analysis bears testimonial. 3.  Ã‚  Ã‚  Ã‚   Conduct a SWOT Analysis of the Internal and External environment of Etihad Airways. Concluding on SWOT analysis: The Internal and External environment of Etihad Airways Strength: The biggest strength of Etihad can be laid emphasis to its world class services. And as a competitor in the market, Etihad awards itself speaks volume on this front. (EtihadAirways2, 2010) Weakness: When it matter to Etihad weaker points, news report relates that its cargo division present some of it, given that revenue factors are also considerably made out from cargo operations. Without any strategic outline, cargo division suffers. However, with new leadership in line and strategic development undertaken, there is a positive scope that such weakness also can be overcome, say Etihad insiders. (KhaleejTimes, 2010) Opportunities: As we have related above, Etihad Airways is in the process of numerous agreements, be it with Yemen Airlines as related above, or the likes of expanding its destination far and wide in foreign markets. Hence, the international Air Service Contract awarded by the Federal Government of Australia very recently as reported in AmeInfo.com (AmeInfo, 2010) presents the opportunistic platform of the company, we can conclude. Threats: In the global environment, threats are paramount, especially concerning airline industry. In that respect, Etihad has taken special measure to update and keep it guest informed of any changes in regulation, be it in the domestic or international routes, (AmeInfo1, 2006) in order to avoid with any issue that may arise due to business threats.

Analysis of Burns Poem A Red, Red Rose :: Burn Red Red Rose Essays

Analysis of Burn's Poem A Red, Red Rose 'A Red, Red Rose', was first published in 1794 in A Selection of Scots Songs, edited by Peter Urbani. Written in ballad stanzas, the verse - read today as a poem – pieces together conventional ideas and images of love in a way that transcends the "low" or non-literary sources from which the poem is drawn. In it, the speaker compares his love first with a blooming rose in spring and then with a melody "sweetly play'd in tune." If these similes seem the typical fodder for love-song lyricists, the second and third stanzas introduce the subtler and more complex implications of time. In trying to quantify his feelings - and in searching for the perfect metaphor to describe the "eternal" nature of his love - the speaker inevitably comes up against love's greatest limitation, "the sands o' life." This image of the hour-glass forces the reader to reassess of the poem's first and loveliest image: A "red, red rose" is itself an object of an hour, "newly sprung" only "in June" and afterw ard subject to the decay of time. This treatment of time and beauty predicts the work of the later Romantic poets, who took Burns's work as an important influence. 'A Red, Red Rose' is written in four four-line stanzas, or quatrains, consisting of alternating tetrameter and trimeter lines. This means that the first and third lines of each stanza have four stressed syllables, or beats, while the second and fourth lines have three stressed syllables. Quatrains written in this manner are called ballad stanzas. The ballad is a old form of verse adapted for singing or recitation, originating in the days when most poetry existed in spoken rather than written form. The typical subject matter of most ballads reflects folk themes important to common people: love, courage, the mysterious, and the supernatural. Though the ballad is generally rich in musical qualities such as rhythm and repetition, it often portrays both ideas and feelings in overwrought but simplistic terms. The dominant meter of the ballad stanza is iambic, which means the poem's lines are constructed in two-syllable segments, called iambs, in which the first syllable is unstressed and the second is stressed. As an example of iambic meter, consider the following line from the poem with the stresses indicated: That's sweet / ly play'd / in tune.

Life Changing Essay

In life, we all know something that has changed the way we perceive people and events. Most meaningful events that have changed our perception can be our experience that we have gone through and learned from. Life-changing experiences play an important role on our development. Whether adults or children, we are affected by our experience which could impact us immensely. Personally speaking, my previous experience have affected me significantly. One is my first job experience, the other is my first-time experience of living in a brand-new country. Firstly, my first job experience greatly affected me. I remember that I was working at a Taiwanese restaurant. It was a really busy restaurant with five to eight employees. My manager told me that being a good waiter, it is important to smile and have a good attitude. I was not doing a great job on my first day of work. I was not really happy, because I made a lot of mistake, including messing up customer’s orders, no smiling, and a bad service attitude. I was judged by my manager. However, I believed that practice would lead to improvement and I never gave up, keep learning and practicing the working skills. After that, I became a mature and efficient waiter. In addition to above experience, communication and co-operation are also what I learned on my job. For example, when I served my customers for the first time, I was too shy to talk. But the most important thing for a waiter to know about is customers’ needs and expectations. Lack of communication with customers will not achieve this. After working for one month, I learned how to communicate with my customers. Furthermore, co-operation between co-workers is also important. I learned how to work with other waitresses/waiters and understood more about teamwork. For instance, my manager would allocate the tasks to us and every waitress/waiter needs to be aware of his/her responsibilities. The most difficult moment of co-operation is during the business hours, because employees need to be more understanding of each other. Secondly, living in a new country is my other significant experience. I lived in England for two years. When I first arrived in England, I lived with a host family in Oxford. Language and unfamiliarity with the city are the biggest problems that I faced. My most unforgettable moment is my first day of going to school in Oxford. I could not speak English and I felt lost in a new area. At that moment, body language was my only tool to help me find my school. I still remember that I was thinking about taking a bus  school, but I didn’t know where the bus station was. I tried to use my body language to ask a passer-by. It was fortunate that a gentleman understood my body language and my school address. After that, he brought me to the school. My first experience in England positively affected me. Looking back, my first job experience made me grow up and come outgoing. It also taught me about work co-operation. Before my first job, I did not like talking, I was shy when I was talking to people. But now, I am never shy of talking. Moreover I can say that right now I understand more about how to co-operate with my people, because I learned on my first job. The advantage of my England’s experience is that I learned a new language, I became independent and my adaptability became stronger. Previously, I could not speak English, but now I can fundamentally communicate with people in English. Also, â€Å"living by yourself, supporting yourself, paying your bills, and having total freedom over your domain is truly life-changing. It changes your perspective on solitude — it’s nothing to be afraid of, and can be pretty great — and shows you that you are capable of managing things by yourself if the need ever arises.† ( from THOUGHT CATALOG, 7 life-changing experiences every girl deserves to have, BY SOPHIE MARTIN, Mar.11, 2014 ). I believe that when you travel to new country and live by yourself, it will definitely make you become independent. Lastly, my adaptability became stronger since I lived in England. A strong adaptability make me more easily integrate into a new environment. In conclusion, life changing experiences are really important to us. In my case, my first job experience and my first-time experience of living in a brand-new country are what led to change in my life. Co-operation skills, independence, adaptability and language skills are what I learned. Obviously, people can definitely learn something through their life experience. These experiences are our life lessons that lead to our future.

Rising Sun essays

Rising Sun essays I read the novel Rising Sun by Michael Crichton. The story is about the grand opening of the Nakamoto Tower in Los Angeles, the new American headquarters of a Japanese corporation. On the night of the opening a young girl was killed on the forty-sixth floor, one story above the floor of the party. The Japanese liaison, Lieutenant Peter James Smith, was called to help the investigation begin, as the Japanese businessmen tried to stall the police. Though the story is about a homicide investigation, the underlying theme is one of business deals, both corrupt and proper. Throughout the book the reader is taken though the way of Japanese business, and quickly learns the differences between American companies and the Japanese even today. Rising Sun shows examples of the Japanese persuasion in almost all aspects of typical American life. The Japanese motto Business is war comes into affect throughout the story, and is shown in their maneuvers to outwit the police. The businessmen of Nakamoto Tower know that the murder was recorded on their surveillance cameras, so they switch the tapes before the police have an opportunity to look at them themselves. Then, with technology years ahead of the Americans, they alter the video to transform the identity of the murderer. They care not for the truth to be found, and they only work to hide the murder from the public. The fear of a scandal that would topple the Nakamoto Corporation is enough to make the Japanese do whatever it takes to prevent the public from knowing of the murder. The book also discusses the loss of basic industries to Japan. The decline of American business became apparent even to Congress, who would move to stop the sale of business to the Japanese. The American approach to business is entirely different than the Japanese approach. American companies are compelled to show profits every few months, while the Japanese dont care for the short-term busi...

To the Top of Mt.Everest (Valley of the Dolls) essays

To the Top of Mt.Everest (Valley of the Dolls) essays To The Top of Mount Everest... In 1966, Jacqueline Susann published The Valley of the Dolls ; one of the three outstanding novels she wrote before her death in 1974. Set in New York City, this novel takes us through the incredulous decline of three girls seemingling perfect lives; Anne Welles, Neely OHara, and Jennifer North. Anne Welles, the center character of this novel, moves to New York to escape a solid, orderly and planned life in her home town of Lawrencville. Upon her arrival in New York, she discovers that everyone seems to be hagridden with the idea of the perfect life and many consider her daft for leaving a place where such a thing is provided for you. She feels confident at first but more and more throughout the story her whole world is turned upside down and she feels as if she is alone in a world where no one hears her or even cares what she has to say. The overall atmosphere of the novel begins as hopeful...but ultimately becomes dismal yet eerily pacifying; in that you accept her life for what it has become, as she does. Jacqueline Susann certainly keeps one wanting more throughout this novel; she never gives to much away at once, yet tells just enough so that it is impossible Anne Welles is unmistakably the most crucial character in this novel. Her story is a very sad one to tell. At just 20 years old she left everything she had ever known(and despised) and took off to New York City to pursue her dream. Her dream was simple; to make it on her own and never to settle. Anne was beautiful, which people particularly noticed as hers was not a typical beauty. She was modest in the way she dressed, plain dark linen, and minimal jewelry, as opposed to outrageous platforms and pompadours that women in that time adored. She had light blonde hair that she let ha...

Business law Case Study Example | Topics and Well Written Essays - 2000 words

Business law - Case Study Example The company has been in the midst of legal issues for multiple times and there has been heavy criticism on the products and operations of the company. Recently the company has issued the statement that it has realized the errors and it is on the path to greater corporate social responsibility. The following paper would take all such issues into account and it would be determined whether the position of the company is justified. History of Monsanto Company Monsanto is the world’s leading producer of genetically engineered seeds, herbicides and other agricultural products. The company is headquartered in Creve Coeur, Missouri. The company was founded in St. Louis in 1901 (Monsanto.com). The first product by the company was artificial sweetener which was sold by the company to Coca-Cola Company. Criticism has followed the company from its very first product. The company faced criticism by health experts for the adverse impacts of the artificial sweetener produced by the company o n the health of the consumers. After the production of artificial sweetener, the company introduced caffeine and vanillin to Coca-Cola Company and after the introduction of these products it became the main supplier of the Coca-Cola Company. ... The company then initiated the production of a number of other products such as; polystyrene, synthetic fibers, herbicides, DDT, and the artificial sweetener. The company had to face a controversy again for the production of DDT when the environmentalists put forth their reservations regarding the adverse effects of DDT on the environment and the side effects of its use on human health. In 1970s, the company became the pioneer producer of optoelectronics. Monsanto became the first company to start mass production of Light Emitting Diodes (LEDs). In this era, the company witnessed tremendous growth in its revenues and the overall sales of the company doubled after every few months. The LED products of the company were the pioneer products and they became the standards of the industry. The company has engaged in several other controversial products in the past as well. The company was one of the most important producers of Agent Orange for US military operations in Vietnam. Agent Orang e manufactured by the company was found to be defective as it was contaminated with carcinogenic dioxin. The Agent Orange produced by the company caused immense damage to the health of US soldiers. The current core business of the company was initiated in 1982 when the company was the first to genetically modify a plant cell. The company holds primary status for a number of products and in case of genetic modification of plants, the company holds the pioneer status. Five years after the company succeeded in genetically modifying a plant cell, the company conducted the first field test of genetically engineered crops. Thus, due to the immense success of the company in producing genetically engineered crops, the company

Free topic Research Paper Example | Topics and Well Written Essays - 750 words - 1

Free topic - Research Paper Example Consequently, this prompted him to decline Devayani’s marriage proposal because she belonged to a high caste (priestly) than his. Yayati’s reaction reveals Hindu’s cultural values regarding the issue of marriage whereby traditions dictate one to marry from his or her caste regardless of true affection that an individual feels towards the other (Chowdhury). However, this due to the superiority of the Devayani’s caste, the father gives in to his daughter’s demands, though with certain conditions; Yayati should not marry any other woman. This mythical account also reveals humanity’s unquenchable desire for pleasure, which is evident from Yayati’s actions (Apurva 4). Yayati regardless of marrying a woman from high caste in the Indian society, his lustful desires prompt him to have sexual relations with the Devayani’s maid. This ends with secretly marrying her without Devayani’s knowing, whereby she unveils the marriage throug h her maid’s male children claiming Yayati is their father. Humanity’s unquenchable desires in this account are also evident from the way Yayati begs for youth (from own son) to continue with his luxury life after Devayani’s father cursed him to a premature old age (Apurva 3). Eventually, Yayati regains sanity when he realizes his life comprised of living in denial. Since, he was aware about humanity’s desires whereby, one can only quench them through self-control. Yayati’s myth also expounds spiritual prowess held by the top caste in the Indian society. The Brahmins have the authority to curse besides declaring an individual as an â€Å"untouchable†. Yayati after violating the agreement they established with Devayani’s father, he earned himself a curse that transformed his stature instantly (Apurva 4). Since, he allowed lust to overtake him, which is against to what Khatriyas ought to conduct themselves in the public. Yayati’s cursing depicts the Indians’ spirituality exercised by few people who belong to the highest caste, whereas the rest have to exhibit total adherence. This is evident from Yayati’s conduct after cursing where he does not yield to conflict or argument with Devayani’s father, but adheres and decides to seek an alternative way meant to sustain his luxurious life. Indian society’ organization comprises of diverse castes. These normally dictate diverse societal people’s roles besides how they ought to conduct themselves to fit effectively in the already set rankings. The main Indian castes include Brahmin, Khatriya, Vaishyas, shudras and chandalas (Singh 20). The latter comprises the lowest class in the society mostly referred as â€Å"untouchables†. Historically, these people never allowed attending temple services or daring to be near because the society referred them as being impure. Hence, their work entailed cleaning the toilets, garbage coll ection and other menial jobs, which the society thought to be dirty (Jayaram). Brahmins were the societal top spiritual icons whose role entailed offering rituals besides being the most learnt people compared to other castes (Singh 20). Probably, this is due to the position they occupied where all other castes paid tribute to them through donations. Khatriya comprised the security officials whose role entailed protecting the entire society and ensuring justice (Singh 20 & 26). They also acted, as kings whereby the traditions demanded them that, they abstain from sensual pleasures, which granted them