Mission And Vision Of Etihad Airways Tourism Essay

Mission And Vision Of Etihad Airways Tourism Essay 1.  Ã‚  Ã‚  Ã‚   Identify the Mission and Vision of Etihad Airways. The national flag carrier of the UAE, Etihad Airways and its journey so far since its inception in 2003 have come a long way to exudes in class, quality and ample hospitality which were crucial for the airliner to create a competitive edge in the industry at large and in the market often known for its competitive environment. However, the bigger challenge is staying at the top and progressing further in such volatile market environment. Taking a tour of the company website (www.etihadairways.com) we come to the knowledge that Etihad and its services in the industry is at par with world class expectations. Hence it will be proper if we analyze all the relevant factors of the structural process of the company and how it functions day in and day out in setting a road map for itself to be recognized as one of the fastest growing national flag carrier of the UAE, and a competitor in the industry. And the following discussion relates to each aspect the macro-economics analysis, PESTLE concepts, and SWOT analysis. Mission and Vision of Etihad Airways Before we attempt to identify the vision and mission of Etihad airlines, it will be proper to relate on Etihad story and its making. In that essence, the corporate communication from the airliner part describes how in particular the airline is different from the maddening crowd. In addition to put pleasure back into flying is also one of the airliner motto and narrative of an account of their cultural aspects. (Etihadairways, 2010) We can further add that the vision of Etihad airline is also closely linked to its Arabian heritage in particular. Take for instance the corporate communication in that regard, which states that reflecting the national identity of the country and its Arabian heritage and hospitality is one dominant factor, where cultured approaches to hospitality, apart from considerate, generous and warm hospitality are at the roots of Etihad cultural blend. The vision of the airline is also to become one of the global airliners that exude a truly 21st century, where challenges, and changing environment, plus an engaging vision to break the convention, (Etihad, 2010) constitutes its deep rooted vision. Thus, Etihad Airways mission like any considerate corporate is to give a refreshing welcoming to their guest, where travel should be safe and secure in an environment that is friendly, and where global standards in both terms is practiced, be it hospitality or in the technical aspects in assuring a safe journey for its guests. (Etihad, 2010) 2.  Ã‚  Ã‚  Ã‚   How is the Macro-Environment of Etihad Airways in UAE? Analyze the influences of the PESTLE variables in the decision making. Macro-Environment of Etihad Airways in UAE In economic terms, macro-environment relates to factors that are uncontrollable and that which are fluctuating. Thus, in macro-economics sense, and when it concerns businesses, macro-level criteria includes objectively based variables and factors such as social, cultural, technological and the likes of political forces, languages, religion geography, economics blocs, (Mooij, 2004, p. 55) etc, which plays a significant role in deciding organizational comparative management in a global economy. Hence, it is no different when it concerns Etihad as well in that regard, given that market forces at times plays a crucial role in deciding the company strategies and its management, where the understanding of convergence and divergence at the macro-level is very important (Mooij, 2004, p. 56) especially for airliner that face a competitive environment in the global industry. Nonetheless, to be more precise in reflecting the macro-environment of Etihad Airways, news reports gives thumbs up for the Etihad in terms of macro-environment factorial aspects, given that the airline recently extended its market cap and global networks, where an agreement was singed with Yemen airways. (Karam, 2008)Hence in economic sense, the agreement with Yemen airlines will gives Etihad customers a higher hand in the two way travel and in the meantime it will also gives Yemen Airways customer an access to Etihad airways networks, say CEO of the company, James Hogan. (Karam, 2008) In such respect to the development of the macro-environment factors, it appears that Ethiad is very well placed in terms of its competitiveness. And the first quarter growth for the financial years ending 2010, Etihad reported a 25.4% jump in its growth, which as per industry wise comparison is way above, due to factors such as the increase in numbers of seats in Etihad, which is one crucial investment that decided the airline fate accordingly. (BIStaffReporter, 2010) Thus, the above news report is one good example to reflect the macro-environment of Etihad airways in UAE, and a fact that Etihad stood the test of time in macro-economic sense. Influences of the PESTLE variables in the decision making In the case of Etihad, it is assumed that decision making is also at the roots of management imbroglio. However, what surprises us is the fact that Etihad in all instances involving its strategies have come out with flying colors and success. That makes it curious to reflect on how the PESTLE variables influence decision making at Etihad. But what is a PESTLE variable? Understood in simple terms, PESTLE variable or PESTLE analysis of macro-environment reflect the macro economic concepts such as the one discussed above. In addition taxes, new laws and the likes of governmental policies etc, also influences firms decision making. (OxfordUniversityPress, 2007) Hence, A PESTEL variable constitutes the factors that are relevant to influence decision making. It can take the form of Political, Economic, Social, Technological, Environmental and finally Legal factors which defines the environment of a company. (OxfordUniversityPress, 2007) Laying emphasis to this notion, we can drive home the facts that Etihad Airways is in line with respecting all the environmental regulation while conducting business. The partnership with Masdar signed in 2009 is one crucial factor on the environmental front and decision reached in that regard. (EtihadAirways1, 2010) On the political factors, Etihad is known be compliant with local and foreign policy makers, be it in US, UK and in UAE. Moreover, on the legal factors, its influences are paramount concerning Etihad management. Moreover, technological and social aspects also take centre stage in influencing decision at Etihad, and the following SWOT analysis bears testimonial. 3.  Ã‚  Ã‚  Ã‚   Conduct a SWOT Analysis of the Internal and External environment of Etihad Airways. Concluding on SWOT analysis: The Internal and External environment of Etihad Airways Strength: The biggest strength of Etihad can be laid emphasis to its world class services. And as a competitor in the market, Etihad awards itself speaks volume on this front. (EtihadAirways2, 2010) Weakness: When it matter to Etihad weaker points, news report relates that its cargo division present some of it, given that revenue factors are also considerably made out from cargo operations. Without any strategic outline, cargo division suffers. However, with new leadership in line and strategic development undertaken, there is a positive scope that such weakness also can be overcome, say Etihad insiders. (KhaleejTimes, 2010) Opportunities: As we have related above, Etihad Airways is in the process of numerous agreements, be it with Yemen Airlines as related above, or the likes of expanding its destination far and wide in foreign markets. Hence, the international Air Service Contract awarded by the Federal Government of Australia very recently as reported in AmeInfo.com (AmeInfo, 2010) presents the opportunistic platform of the company, we can conclude. Threats: In the global environment, threats are paramount, especially concerning airline industry. In that respect, Etihad has taken special measure to update and keep it guest informed of any changes in regulation, be it in the domestic or international routes, (AmeInfo1, 2006) in order to avoid with any issue that may arise due to business threats.

Analysis of Burns Poem A Red, Red Rose :: Burn Red Red Rose Essays

Analysis of Burn's Poem A Red, Red Rose 'A Red, Red Rose', was first published in 1794 in A Selection of Scots Songs, edited by Peter Urbani. Written in ballad stanzas, the verse - read today as a poem – pieces together conventional ideas and images of love in a way that transcends the "low" or non-literary sources from which the poem is drawn. In it, the speaker compares his love first with a blooming rose in spring and then with a melody "sweetly play'd in tune." If these similes seem the typical fodder for love-song lyricists, the second and third stanzas introduce the subtler and more complex implications of time. In trying to quantify his feelings - and in searching for the perfect metaphor to describe the "eternal" nature of his love - the speaker inevitably comes up against love's greatest limitation, "the sands o' life." This image of the hour-glass forces the reader to reassess of the poem's first and loveliest image: A "red, red rose" is itself an object of an hour, "newly sprung" only "in June" and afterw ard subject to the decay of time. This treatment of time and beauty predicts the work of the later Romantic poets, who took Burns's work as an important influence. 'A Red, Red Rose' is written in four four-line stanzas, or quatrains, consisting of alternating tetrameter and trimeter lines. This means that the first and third lines of each stanza have four stressed syllables, or beats, while the second and fourth lines have three stressed syllables. Quatrains written in this manner are called ballad stanzas. The ballad is a old form of verse adapted for singing or recitation, originating in the days when most poetry existed in spoken rather than written form. The typical subject matter of most ballads reflects folk themes important to common people: love, courage, the mysterious, and the supernatural. Though the ballad is generally rich in musical qualities such as rhythm and repetition, it often portrays both ideas and feelings in overwrought but simplistic terms. The dominant meter of the ballad stanza is iambic, which means the poem's lines are constructed in two-syllable segments, called iambs, in which the first syllable is unstressed and the second is stressed. As an example of iambic meter, consider the following line from the poem with the stresses indicated: That's sweet / ly play'd / in tune.

Life Changing Essay

In life, we all know something that has changed the way we perceive people and events. Most meaningful events that have changed our perception can be our experience that we have gone through and learned from. Life-changing experiences play an important role on our development. Whether adults or children, we are affected by our experience which could impact us immensely. Personally speaking, my previous experience have affected me significantly. One is my first job experience, the other is my first-time experience of living in a brand-new country. Firstly, my first job experience greatly affected me. I remember that I was working at a Taiwanese restaurant. It was a really busy restaurant with five to eight employees. My manager told me that being a good waiter, it is important to smile and have a good attitude. I was not doing a great job on my first day of work. I was not really happy, because I made a lot of mistake, including messing up customer’s orders, no smiling, and a bad service attitude. I was judged by my manager. However, I believed that practice would lead to improvement and I never gave up, keep learning and practicing the working skills. After that, I became a mature and efficient waiter. In addition to above experience, communication and co-operation are also what I learned on my job. For example, when I served my customers for the first time, I was too shy to talk. But the most important thing for a waiter to know about is customers’ needs and expectations. Lack of communication with customers will not achieve this. After working for one month, I learned how to communicate with my customers. Furthermore, co-operation between co-workers is also important. I learned how to work with other waitresses/waiters and understood more about teamwork. For instance, my manager would allocate the tasks to us and every waitress/waiter needs to be aware of his/her responsibilities. The most difficult moment of co-operation is during the business hours, because employees need to be more understanding of each other. Secondly, living in a new country is my other significant experience. I lived in England for two years. When I first arrived in England, I lived with a host family in Oxford. Language and unfamiliarity with the city are the biggest problems that I faced. My most unforgettable moment is my first day of going to school in Oxford. I could not speak English and I felt lost in a new area. At that moment, body language was my only tool to help me find my school. I still remember that I was thinking about taking a bus  school, but I didn’t know where the bus station was. I tried to use my body language to ask a passer-by. It was fortunate that a gentleman understood my body language and my school address. After that, he brought me to the school. My first experience in England positively affected me. Looking back, my first job experience made me grow up and come outgoing. It also taught me about work co-operation. Before my first job, I did not like talking, I was shy when I was talking to people. But now, I am never shy of talking. Moreover I can say that right now I understand more about how to co-operate with my people, because I learned on my first job. The advantage of my England’s experience is that I learned a new language, I became independent and my adaptability became stronger. Previously, I could not speak English, but now I can fundamentally communicate with people in English. Also, â€Å"living by yourself, supporting yourself, paying your bills, and having total freedom over your domain is truly life-changing. It changes your perspective on solitude — it’s nothing to be afraid of, and can be pretty great — and shows you that you are capable of managing things by yourself if the need ever arises.† ( from THOUGHT CATALOG, 7 life-changing experiences every girl deserves to have, BY SOPHIE MARTIN, Mar.11, 2014 ). I believe that when you travel to new country and live by yourself, it will definitely make you become independent. Lastly, my adaptability became stronger since I lived in England. A strong adaptability make me more easily integrate into a new environment. In conclusion, life changing experiences are really important to us. In my case, my first job experience and my first-time experience of living in a brand-new country are what led to change in my life. Co-operation skills, independence, adaptability and language skills are what I learned. Obviously, people can definitely learn something through their life experience. These experiences are our life lessons that lead to our future.

Rising Sun essays

Rising Sun essays I read the novel Rising Sun by Michael Crichton. The story is about the grand opening of the Nakamoto Tower in Los Angeles, the new American headquarters of a Japanese corporation. On the night of the opening a young girl was killed on the forty-sixth floor, one story above the floor of the party. The Japanese liaison, Lieutenant Peter James Smith, was called to help the investigation begin, as the Japanese businessmen tried to stall the police. Though the story is about a homicide investigation, the underlying theme is one of business deals, both corrupt and proper. Throughout the book the reader is taken though the way of Japanese business, and quickly learns the differences between American companies and the Japanese even today. Rising Sun shows examples of the Japanese persuasion in almost all aspects of typical American life. The Japanese motto Business is war comes into affect throughout the story, and is shown in their maneuvers to outwit the police. The businessmen of Nakamoto Tower know that the murder was recorded on their surveillance cameras, so they switch the tapes before the police have an opportunity to look at them themselves. Then, with technology years ahead of the Americans, they alter the video to transform the identity of the murderer. They care not for the truth to be found, and they only work to hide the murder from the public. The fear of a scandal that would topple the Nakamoto Corporation is enough to make the Japanese do whatever it takes to prevent the public from knowing of the murder. The book also discusses the loss of basic industries to Japan. The decline of American business became apparent even to Congress, who would move to stop the sale of business to the Japanese. The American approach to business is entirely different than the Japanese approach. American companies are compelled to show profits every few months, while the Japanese dont care for the short-term busi...

To the Top of Mt.Everest (Valley of the Dolls) essays

To the Top of Mt.Everest (Valley of the Dolls) essays To The Top of Mount Everest... In 1966, Jacqueline Susann published The Valley of the Dolls ; one of the three outstanding novels she wrote before her death in 1974. Set in New York City, this novel takes us through the incredulous decline of three girls seemingling perfect lives; Anne Welles, Neely OHara, and Jennifer North. Anne Welles, the center character of this novel, moves to New York to escape a solid, orderly and planned life in her home town of Lawrencville. Upon her arrival in New York, she discovers that everyone seems to be hagridden with the idea of the perfect life and many consider her daft for leaving a place where such a thing is provided for you. She feels confident at first but more and more throughout the story her whole world is turned upside down and she feels as if she is alone in a world where no one hears her or even cares what she has to say. The overall atmosphere of the novel begins as hopeful...but ultimately becomes dismal yet eerily pacifying; in that you accept her life for what it has become, as she does. Jacqueline Susann certainly keeps one wanting more throughout this novel; she never gives to much away at once, yet tells just enough so that it is impossible Anne Welles is unmistakably the most crucial character in this novel. Her story is a very sad one to tell. At just 20 years old she left everything she had ever known(and despised) and took off to New York City to pursue her dream. Her dream was simple; to make it on her own and never to settle. Anne was beautiful, which people particularly noticed as hers was not a typical beauty. She was modest in the way she dressed, plain dark linen, and minimal jewelry, as opposed to outrageous platforms and pompadours that women in that time adored. She had light blonde hair that she let ha...

Business law Case Study Example | Topics and Well Written Essays - 2000 words

Business law - Case Study Example The company has been in the midst of legal issues for multiple times and there has been heavy criticism on the products and operations of the company. Recently the company has issued the statement that it has realized the errors and it is on the path to greater corporate social responsibility. The following paper would take all such issues into account and it would be determined whether the position of the company is justified. History of Monsanto Company Monsanto is the world’s leading producer of genetically engineered seeds, herbicides and other agricultural products. The company is headquartered in Creve Coeur, Missouri. The company was founded in St. Louis in 1901 (Monsanto.com). The first product by the company was artificial sweetener which was sold by the company to Coca-Cola Company. Criticism has followed the company from its very first product. The company faced criticism by health experts for the adverse impacts of the artificial sweetener produced by the company o n the health of the consumers. After the production of artificial sweetener, the company introduced caffeine and vanillin to Coca-Cola Company and after the introduction of these products it became the main supplier of the Coca-Cola Company. ... The company then initiated the production of a number of other products such as; polystyrene, synthetic fibers, herbicides, DDT, and the artificial sweetener. The company had to face a controversy again for the production of DDT when the environmentalists put forth their reservations regarding the adverse effects of DDT on the environment and the side effects of its use on human health. In 1970s, the company became the pioneer producer of optoelectronics. Monsanto became the first company to start mass production of Light Emitting Diodes (LEDs). In this era, the company witnessed tremendous growth in its revenues and the overall sales of the company doubled after every few months. The LED products of the company were the pioneer products and they became the standards of the industry. The company has engaged in several other controversial products in the past as well. The company was one of the most important producers of Agent Orange for US military operations in Vietnam. Agent Orang e manufactured by the company was found to be defective as it was contaminated with carcinogenic dioxin. The Agent Orange produced by the company caused immense damage to the health of US soldiers. The current core business of the company was initiated in 1982 when the company was the first to genetically modify a plant cell. The company holds primary status for a number of products and in case of genetic modification of plants, the company holds the pioneer status. Five years after the company succeeded in genetically modifying a plant cell, the company conducted the first field test of genetically engineered crops. Thus, due to the immense success of the company in producing genetically engineered crops, the company

Free topic Research Paper Example | Topics and Well Written Essays - 750 words - 1

Free topic - Research Paper Example Consequently, this prompted him to decline Devayani’s marriage proposal because she belonged to a high caste (priestly) than his. Yayati’s reaction reveals Hindu’s cultural values regarding the issue of marriage whereby traditions dictate one to marry from his or her caste regardless of true affection that an individual feels towards the other (Chowdhury). However, this due to the superiority of the Devayani’s caste, the father gives in to his daughter’s demands, though with certain conditions; Yayati should not marry any other woman. This mythical account also reveals humanity’s unquenchable desire for pleasure, which is evident from Yayati’s actions (Apurva 4). Yayati regardless of marrying a woman from high caste in the Indian society, his lustful desires prompt him to have sexual relations with the Devayani’s maid. This ends with secretly marrying her without Devayani’s knowing, whereby she unveils the marriage throug h her maid’s male children claiming Yayati is their father. Humanity’s unquenchable desires in this account are also evident from the way Yayati begs for youth (from own son) to continue with his luxury life after Devayani’s father cursed him to a premature old age (Apurva 3). Eventually, Yayati regains sanity when he realizes his life comprised of living in denial. Since, he was aware about humanity’s desires whereby, one can only quench them through self-control. Yayati’s myth also expounds spiritual prowess held by the top caste in the Indian society. The Brahmins have the authority to curse besides declaring an individual as an â€Å"untouchable†. Yayati after violating the agreement they established with Devayani’s father, he earned himself a curse that transformed his stature instantly (Apurva 4). Since, he allowed lust to overtake him, which is against to what Khatriyas ought to conduct themselves in the public. Yayati’s cursing depicts the Indians’ spirituality exercised by few people who belong to the highest caste, whereas the rest have to exhibit total adherence. This is evident from Yayati’s conduct after cursing where he does not yield to conflict or argument with Devayani’s father, but adheres and decides to seek an alternative way meant to sustain his luxurious life. Indian society’ organization comprises of diverse castes. These normally dictate diverse societal people’s roles besides how they ought to conduct themselves to fit effectively in the already set rankings. The main Indian castes include Brahmin, Khatriya, Vaishyas, shudras and chandalas (Singh 20). The latter comprises the lowest class in the society mostly referred as â€Å"untouchables†. Historically, these people never allowed attending temple services or daring to be near because the society referred them as being impure. Hence, their work entailed cleaning the toilets, garbage coll ection and other menial jobs, which the society thought to be dirty (Jayaram). Brahmins were the societal top spiritual icons whose role entailed offering rituals besides being the most learnt people compared to other castes (Singh 20). Probably, this is due to the position they occupied where all other castes paid tribute to them through donations. Khatriya comprised the security officials whose role entailed protecting the entire society and ensuring justice (Singh 20 & 26). They also acted, as kings whereby the traditions demanded them that, they abstain from sensual pleasures, which granted them